The transformation of work
The working world is currently undergoing rapid changes both on an individual and an organizational level. Digitization and other technological advancements, along with cultural shifts and a greater emphasis on individualization parallel the development of a more heterogeneous and multicultural society. These shifts are calling into question the traditional definition and organization of work. The focus on gainful employment and the notion of the "40-hour week" is becoming less and less attractive to a generation of young people who place increasing emphasis on independence and recreation as a means towards achieving fulfillment.
How can our company adapt to change?
In the course of changes in the labour market and demographic development, more and more companies are facing the challenge of recruiting well-trained skilled workers and retaining them as long as possible.
Classic monetary and material incentives are becoming significantly less important. The desire for time sovereignty and flexible working conditions is the top priority for more and more young people.
A growing number of companies already provide their employees with greater freedom and flexibility in the workplace, allowing employees and employers to adapt to different lifestyles and living situations while maintaining productivity and fluidity.
Adjustments include increased personal responsibility for employees, job sharing, flexible working hours/space and the use of digital tools to help employees stay better connected.
Your benefits with Cuckoo
- Connecting you with innovative New Work companies and providing insights into their working methods and business models
- Developing new business opportunities for your company
- Creative and methodical input in the form of coaching and professional workshops
- Arranging accommodations and recreational activities during your stay
Learn from the pioneers of New Work
We’d like to bring you right to the source by introducing your organization to the pioneers of the »New Work« movement in Berlin. Our goal isn’t just to give you a few talking points, but to provide your company with a meaningful and practical introduction to alternative working structures. We’ll be with you the whole way, providing resources and contacts to help your organization better understand the potential benefits of embracing new forms of working.
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Ready to learn something new?
Are you interested in promising New Work approaches? We would like to advise you on all steps. Just send us your request and we will get back to you as soon as possible.